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GOOD GIRL FISH

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OVERVIEW

Good Girl Fish is a brand extension of Good Boy Wine, enhancing the wine experience with tinned fish.

DISCIPLINE

Brand-Identity

Packaging

Product Design

Illustration

DISCIPLINE

Brand-Identity

Product Design

Packaging

Illustration

LOGO

To connect with Good Boy Wine, I used a serif font to add subtle femininity, while keeping the playful spirit intact. The tiger illustration was modified to represent a female and holds a fish instead of a wine bottle, introducing the new concept while maintaining brand continuity.

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TYPOGRAPHY

Roca Bold strikes a balance between elegance and boldness, offering a refined yet friendly appearance. Paired with Iskra’s playful design, the typography feels cohesive and high-end across all branding.

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PACKAGING

The packaging design is a seamless pairing with Good Boy Wine, using a color scheme that matches the recommended wine on the front. The contrasting side panels highlight its versatility, while a QR code connects consumers to pairing suggestions, enhancing the overall experience.

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IllUSTRATION

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THE ASK

How do you make tinned fish the
perfect pair for a wine-loving brand?

MORE WORKS

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knekt

Branding for credit card

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Nature x Artificial Surface Design

Patterns and designing various products

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knekt

Branding for credti card

Brand Identity
Package Design
Logo Design
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Nature x Artificial Surface Design

Patterns and designing various products

Brand Identity
Illustration
AI
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