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OMUSUBI

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OVERVIEW

Bringing the charm of Japanese convenience store food to LA, OMUSUBI reimagines riceballs as a quick, healthy, and approachable option for a diverse audience.

DISCIPLINE

Brand-Identity

UI/UX

Packaging

Print Collateral

Illustration

Signage

DISCIPLINE

Brand-Identity

UI/UX

Packaging

Print Collateral

Signage

Illustration

Animation

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LOGO

I explored different ways to express the riceball’s triangular form—experimenting with ribbons and abstract shapes. I wanted a design that felt both traditional and modern, so I refined these ideas into a wrap-like element, inspired by Japanese convenience store packaging, to enhance authenticity and recognition.

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COLOR PALETTE

Shrine Red and Sakura Pink evoke tradition and warmth, while Kintsugi Gold and Fuji Purple blend craftsmanship with nature to create modern, artisanal appeal.

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WEBSITE

A playful web experience that brings OMUSUBI’s personality to life, with bold colors, friendly icons, and a snackable layout.

PACKAGING

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PRINT COLLATERAL

Since rice balls are still unfamiliar in the U.S., I designed an interactive “Flavor Finder” menu to simplify choices. By answering three quick questions, customers discover a recommended flavor, with descriptions and suggested sides to ease decision-making and introduce Japanese food in an engaging way.

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STORE

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TYPOGRAPHY

I selected Domus Titling and Halcom because of their round and friendly forms. Both fonts convey friendliness and modernity, which complements the brand's friendly and comforting personality, much like the rice balls themselves.

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ILLUSTRATION

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THE ASK

How do you wrap culture, convenience, and comfort into one perfect bite?

MORE WORKS

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POINTCLUB App Rebrand

Redesigning the UI/UX for a rewards app

Brand Identity
UI/UX Design
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GOOD GIRL FISH

Brand extension for wine brand

Brand Identity
Logo Design
Package Design
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