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CHARACTER BRANDING & EXPERIENCE
OVERVIEW
Rakuten Panda is more than a mascot—it’s a cultural icon. Through campaigns, digital experiences, and interactive designs, I’ve shaped its identity to keep it engaging and relevant.
YEAR
2021
PROJECT TYPE
LINE Sticker Animation
DISCIPLINE
Animation
LINE STICKER ANIMATION
In Japan, animated stickers enhance digital communication. I refined Panda’s movements to feel natural and expressive, making interactions more engaging.
YEAR
2021
PROJECT TYPE
Web Design
DISCIPLINE
Animation,
Web Design
CAMPING GEAR CAMPAIGN PAGE
I created a campaign webpage and animated splash visuals that blended Panda’s charm with an outdoor adventure theme in order to get users excited about deals on camping items.
YEAR
2023
PROJECT TYPE
Web Design
DISCIPLINE
Web Deisgn
LINE STICKER
VOTING CAMPAIGN PAGE
Rakuten Panda’s unreleased LINE stickers were put to a fan vote, with the top two becoming an official set. I designed a visually engaging, user-friendly campaign page that captured the playful spirit and ensured a fun, interactive voting experience.
YEAR
2023
PROJECT TYPE
Web Design
DISCIPLINE
Web Deisgn
RAKUTEN PANDA’S
GUIDE TO SPRING SAVINGS
I designed a Panda-driven campaign that playfully guided users through Rakuten’s services to maximize savings.
YEAR
2023
PROJECT TYPE
Page Renewal
DISCIPLINE
UX,
Creative Direction,
Animation
10TH ANNIVERSARY
WEBSITE RENEWAL
I led UX, creative direction, and content planning to celebrate Panda’s milestone, introducing fresh content for fans and newcomers.
YEAR
2022
PROJECT TYPE
App Design
DISCIPLINE
Creative Direction
RAKUTEN POINTCLUB APP – PANDA THEME EDITION
I directed UI, illustration, and branding for a special edition of the app, enhancing user experience with a character-driven interface.
THE ASK
How do you turn a character into an experience?
Social Media Rebrand
Rebranding Rakuten's official social accounts
MOGUMOGU
Rebranding nonprofit organization
MORE WORKS
MOGUMOGU
Rebranding nonprofit organization
Social Media Rebrand
Rebranding Rakuten's official social accounts
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