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SOCIAL MEDIA REBRAND

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OVERVIEW

Rakuten’s official LINE account reaches over 40 million users but struggled with low engagement. I redefined its content strategy, shifting focus to fan-driven interactions to create a more engaging and cohesive brand experience.

DISCIPLINE

UX

Illustration

Animation

DISCIPLINE

UX

Illustration

Animation

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THE ASK

How do you refresh a
brand’s voice without losing its soul?

Visuals

Updated to match Rakuten Panda’s playful tone.

Sales

Showcased the character using Rakuten services naturally.

Engagement

Made promotions feel more organic and interactive.

DESIGN

Leveraging Rakuten Panda’s popularity, I structured content around these elements:

  • Visuals: Updated to match Rakuten Panda’s playful tone.

  • Sales: Showcased the character using Rakuten services naturally.

  • Engagement: Made promotions feel more organic and interactive.

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IMPACT

By aligning communication with audience expectations, engagement and revenue significantly increased. The rebrand elevated the LINE account from a promotional channel to a dynamic brand touchpoint.

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OMUSUBI

Branding for riceball restaurant

Brand Identity
Logo Design
Package Design
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Character Branding and Experience

Rebranding Rakuten's official social accounts

UI/UX Design
Illustration
Motion Graphics

MORE WORKS

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Character Branding and Experience

Creating campaigns and digital experiences for Rakuten Panda

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OMUSUBI

Branding for riceball restaurant

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